Our story
From the heart of Sannio, a tradition that continues
In the enchanting medieval setting of San Marco dei Cavoti , a village founded in 1300 by settlers originally from Provence, the Fiorelli family has been carefully selecting the best raw materials since 1988 to create confectionery products of the highest quality under the La Provenzale brand.
Respecting ancient recipes and artisanal production methods , each of our creations tells the story of a region rich in authentic flavors and a passion that has been handed down for generations.
Our Five Pillars of Quality
1. Rigorous Selection of Raw Materials
The utmost care is taken in selecting each individual ingredient:
Chocolate: We use only premium Belgian chocolate , free from hydrogenated fats, animal fats, or low-quality vegetable fats. Only pure cocoa butter. Our white chocolate maintains a cocoa content of at least 70%.
Hazelnuts: Exclusively the prized Giffoni PGI Round Hazelnuts , unique and unmistakable, the ideal choice for superior quality confectionery products.
Honey: Handcrafted in the Sannio area exclusively for La Provenzale, our sulla honey stands out for its elegant, delicate yet persistent flavour.
Almonds: Apulian almonds are preferred for their very low acidity, a guarantee of pure and long-lasting flavor.
2. Respect for Tradition
The dough inside our creations is rolled out by hand with a rolling pin , following a centuries-old tradition that has been handed down from generation to generation.
The use of any preservatives is completely avoided during processing. The artisanal nature of the production process naturally results in the products being non-uniform in shape and weight—a distinctive feature that guarantees the authenticity of handmade products.
3. Innovation with Respect for the Territory
Our recipes, while ancient and typically local, are the result not only of experience and tradition, but also of personal taste and ongoing research. This approach adds a touch of individuality to our creations that makes them unmistakable.
4. Service and Freshness Guaranteed
To ensure the utmost freshness of all our specialties, we produce small batches and use only express couriers for delivery. Each product reaches our customers with authenticity as soon as it leaves our laboratory.
5. Exclusivity of Distribution
La Provenzale products are available only in specialized shops , wine shops , restaurants , 4 and 5 star hotels and in the business class of various international airlines.
A positioning choice that reflects our philosophy: to bring the excellence of Sannio only where quality is truly appreciated and valued.
For over 35 years, La Provenzale has continued to express the beauty of San Marco dei Cavoti and the richness of Campania's confectionery tradition through its flavors.